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@media(max-width:640px){.reveal-scene.is-revealed .scene-copy{top:auto}}


















/* Round 2: two-page idea presentation, with captions outside storyboard images. */
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@media(max-width:640px){:root{--header:76px}header{flex-wrap:nowrap;align-content:normal;align-items:center;padding:0 20px;gap:20px}.brand{height:auto}.brand img{width:108px}nav{order:0;flex-basis:auto;height:100%;gap:20px;justify-content:normal}nav a{font-size:13px}nav a[aria-current]:after{bottom:15px}.index-toggle{order:0;height:auto;font-size:0;gap:0}.index-toggle span{font-size:24px}.brief-section{padding:55px 24px 65px}.brief-section h1{font-size:43px}.brief-lede{font-size:24px}.brief-points{grid-template-columns:1fr;gap:24px;margin-top:35px}.brief-points dt{margin-bottom:6px}.brief-points dd{font-size:17px;max-width:none}.brief-section .text-link{gap:25px;font-size:14px}.fullbleed{height:calc(100svh - var(--header));min-height:610px}.setup-copy{left:24px;right:24px;bottom:70px}.setup-copy h1,.setup-copy h2,.idea-hero .setup-copy h2{font-size:53px}.strategy-hero .setup-copy{top:auto;bottom:70px}.strategy-hero .bleed-photo{object-position:65% center}.strategy-hero .bleed-shade{background:linear-gradient(0deg,#000f,#0002 80%)}.setup-text{font-size:21px}.idea-hero .bleed-photo{object-position:44% center}.idea-hero .setup-copy{bottom:70px}.idea-hero .bleed-shade{background:linear-gradient(0deg,#000e,transparent 90%)}.storyboard{padding:28px 0 38px}.frame-top{padding:0 24px}.frame-top .eyebrow{font-size:9px}.frame-caption{padding:20px 24px 0;gap:15px}.frame-caption p{font-size:21px}}
.storyboard-section{padding:75px var(--gutter) 90px;border-bottom:1px solid #262626}.storyboard-heading{max-width:1500px;margin:0 auto 50px}.storyboard-heading .eyebrow{margin-bottom:26px}.storyboard-heading h2{font-size:clamp(45px,5vw,75px)}.storyboard-heading>p:last-child{font-size:23px;font-weight:300;line-height:1.4;color:#bbb;margin-top:23px}.storyboard-grid{max-width:1500px;margin:auto;display:grid;grid-template-columns:1fr 1fr;gap:60px 28px}.board-card{margin:0}.board-card .frame-photo{aspect-ratio:16/9}.board-card figcaption{display:flex;gap:20px;margin-top:22px}.board-card h3{font-size:23px;line-height:1.2}.board-card figcaption p{font-size:18px;line-height:1.5;font-weight:300;color:#c8c8c8;margin-top:12px}.board-card .scene-number{font-size:12px;line-height:2;min-width:20px}
@media(max-width:640px){.storyboard-section{padding:55px 24px 70px}.storyboard-heading{margin-bottom:35px}.storyboard-heading>p:last-child{font-size:21px}.storyboard-grid{grid-template-columns:1fr;gap:42px}.board-card figcaption{gap:15px}.board-card figcaption p{font-size:19px}.board-card h3{font-size:22px}}
.storyboard-grid .frame-photo img{object-fit:contain;transform:none}.video-reference{padding:75px var(--gutter);display:grid;grid-template-columns:1fr 320px;gap:65px;align-items:center;border-bottom:1px solid #262626}.reference-copy .eyebrow{margin-bottom:28px}.reference-copy h2{font-size:clamp(42px,4.7vw,70px)}.reference-copy>p:not(.eyebrow){margin-top:26px;max-width:510px;font-size:24px;line-height:1.4;font-weight:300;color:#ccc}.reference-player{width:100%;aspect-ratio:9/16;background:#121212}.reference-player iframe{width:100%;height:100%;border:0;display:block}.reference-copy .text-link{margin-top:28px;gap:30px}@media(max-width:640px){.video-reference{padding:55px 24px;grid-template-columns:1fr;gap:35px}.reference-player{max-width:320px;margin:auto}.reference-copy>p:not(.eyebrow){font-size:22px}}
@media print{.fullbleed,.brief-section,.storyboard-section{break-after:page}.fullbleed{height:190mm}.storyboard-section{padding:12mm}.board-card{break-inside:avoid}.reference-player{display:none}.video-reference{display:block}}

.reference-player video{width:100%;height:100%;display:block;object-fit:contain;background:#121212}

/* Idea 02 and the photographic closing frame. */
.brief-section .text-link+.text-link{margin-left:48px}.agents-hero{position:relative;isolation:isolate;background:#101010;overflow:hidden}.agents-hero>img{display:block;width:100%;height:auto}.agents-copy{position:absolute;z-index:2;left:var(--gutter);right:var(--gutter);max-width:620px}.agents-copy .eyebrow{color:white;margin-bottom:22px}.agents-copy h1,.agents-copy h2{font-size:clamp(44px,5.1vw,80px)}.agents-copy>p:last-child{font-size:clamp(18px,1.6vw,25px);line-height:1.45;font-weight:300;margin-top:24px;max-width:480px}.agents-hero:after{content:'';position:absolute;inset:0;z-index:1;pointer-events:none}.agents-strategy:after{background:linear-gradient(90deg,#000d,transparent 56%)}.agents-strategy .agents-copy{top:9%;max-width:44%}.agents-strategy .agents-copy>p:last-child{max-width:370px}.agents-idea:after{background:linear-gradient(0deg,#000f,transparent 67%)}.agents-idea .agents-copy{bottom:6%;max-width:800px}.agents-idea .agents-copy>p:last-child{max-width:650px}.agents-voice{min-height:65vh}.agents-voice h2{font-size:clamp(39px,5vw,74px)}.closing-photo{position:relative;aspect-ratio:16/9;isolation:isolate;overflow:hidden}.closing-image{display:block;width:100%;height:100%;object-fit:contain}.closing-shade{position:absolute;inset:0;background:linear-gradient(0deg,#000d,transparent 57%)}.closing-copy{position:absolute;bottom:6%;left:var(--gutter);right:var(--gutter);display:grid;grid-template-columns:1fr auto;column-gap:25px;align-items:end}.closing-copy h2{grid-row:span 2;font-size:clamp(40px,5.2vw,80px)}.closing-copy>img{width:180px;height:auto}.closing-copy .product-edition{text-align:right;margin-top:10px;font-size:14px}
@media(max-width:800px){.brand span{display:none}.brief-section .text-link+.text-link{margin-left:0;display:flex}.agents-copy h1,.agents-copy h2{font-size:44px}.agents-strategy .agents-copy{max-width:45%}.agents-copy>p:last-child{font-size:18px}}
@media(max-width:640px){header{padding:0 16px;gap:12px}nav{gap:15px}.brand img{width:100px}nav a{font-size:12px}.agents-hero{overflow:visible}.agents-hero>img{position:relative}.agents-hero:after{display:none}.agents-copy,.agents-strategy .agents-copy,.agents-idea .agents-copy{position:relative;top:auto;bottom:auto;left:auto;right:auto;padding:35px 24px 50px;max-width:none}.agents-copy>p:last-child,.agents-strategy .agents-copy>p:last-child{max-width:none;font-size:21px}.closing-photo{aspect-ratio:auto}.closing-image{height:auto}.closing-shade{display:none}.closing-copy{position:relative;inset:auto;padding:30px 24px 45px;grid-template-columns:1fr auto;gap:15px}.closing-copy h2{font-size:35px}.closing-copy>img{width:115px}.closing-copy .product-edition{font-size:11px;margin:0}.agents-voice .lede br{display:none}}
@media print{.agents-hero,.closing-photo{break-after:page}.agents-copy h1,.agents-copy h2{font-size:40pt}.closing-copy h2{font-size:36pt}}

/* One closing message and one product lockup. */
.closing-copy{top:50%;bottom:auto;right:auto;transform:translateY(-50%);display:block;max-width:34%}.closing-copy h2{font-weight:400;font-size:clamp(35px,4.5vw,72px);line-height:1.09;letter-spacing:-.035em}.closing-shade{background:linear-gradient(90deg,#000b,transparent 49%),linear-gradient(0deg,#0003,transparent 40%)}.windows-pro-lockup{display:flex;align-items:center;gap:8px;margin-top:30px;white-space:nowrap}.windows-pro-lockup>img{width:172px;height:auto;display:block}.windows-pro-lockup>span{font-weight:400;font-size:23px;line-height:1;letter-spacing:-.02em;padding-bottom:1px}
@media(max-width:640px){.closing-copy{top:auto;bottom:auto;right:auto;transform:none;max-width:none;padding:32px 24px 45px}.closing-copy h2{font-size:40px}.windows-pro-lockup{margin-top:25px;gap:6px}.windows-pro-lockup>img{width:144px}.windows-pro-lockup>span{font-size:19px}}

.last-story-beat{max-width:1500px;margin:50px auto 0;padding-top:30px;border-top:1px solid #303030;display:flex;gap:20px}.last-story-beat h3{font-size:23px}.last-story-beat p{font-size:18px;font-weight:300;line-height:1.5;color:#c8c8c8;margin-top:12px;max-width:760px}.agents-closing .closing-shade{background:linear-gradient(90deg,#000c,transparent 56%)}
@media(max-width:640px){.agents-closing .closing-shade{display:none}.last-story-beat{margin-top:40px}.last-story-beat p{font-size:19px}}

/* A concise brief with the strategic argument restored. */
.brief-sharpened h1{font-size:clamp(40px,4.8vw,72px)}.brief-sharpened .brief-lede{max-width:1020px;font-size:clamp(22px,2vw,29px)}.brief-sharpened .brief-points{grid-template-columns:1fr 1fr;gap:28px 64px;margin-top:36px}.brief-sharpened .brief-points dd{max-width:540px;font-size:18px}.brief-sharpened .brief-points dt{margin-bottom:8px}.brief-source{color:#aaa;font-size:12px;white-space:nowrap;display:inline-block;margin-left:4px}.brief-promise{margin-top:35px;padding-top:26px;border-top:1px solid #393939}.brief-promise .eyebrow{margin-bottom:12px;color:#60cdff}.brief-promise>p:last-child{font-size:clamp(30px,3vw,43px);font-weight:400;letter-spacing:-.025em;line-height:1.2}
@media(max-width:700px){.brief-sharpened .brief-points{grid-template-columns:1fr;gap:25px}.brief-sharpened h1{font-size:42px}.brief-sharpened .brief-lede{font-size:23px}.brief-sharpened .brief-points dd{max-width:none}}

/* Idea 03: three unique compositions, read as one film. */
.town-opening{min-height:calc(100svh - var(--header));padding-top:70px;padding-bottom:75px}.town-strategy{max-width:850px;font-weight:300;font-size:clamp(22px,2.2vw,32px);line-height:1.45;color:#ddd}.town-title{margin-top:65px;padding-top:35px;border-top:1px solid #333}.town-title .eyebrow{color:#60cdff;margin-bottom:20px}.town-title h1{font-size:clamp(65px,8vw,120px)}.town-title .lede{margin-top:25px}.town-scene,.town-discovery{padding:75px 0 65px;border-bottom:1px solid #292929}.town-scene-heading{padding:0 var(--gutter);max-width:1500px;margin:auto auto 38px}.town-scene-heading .eyebrow{color:#60cdff;margin-bottom:24px}.town-scene-heading h2{font-size:clamp(44px,5.4vw,80px)}.town-scene figure>img{display:block;width:100%;height:auto}.town-scene figcaption,.town-discovery figcaption{display:flex;gap:25px;padding:30px var(--gutter) 0;max-width:1500px;margin:auto}.town-scene figcaption p,.town-discovery figcaption p{font-size:clamp(19px,1.8vw,25px);line-height:1.5;font-weight:300;max-width:1100px;color:#ccc}.town-discovery figure{padding:0 var(--gutter);max-width:1500px;margin:auto}.town-discovery figure>img{display:block;width:100%;height:auto}.town-discovery figcaption{padding-left:0;padding-right:0}.town-resolution{min-height:65vh}.town-closing .closing-copy{top:auto;bottom:7%;transform:none;max-width:29%}.town-closing .closing-copy h2{font-size:clamp(34px,3.5vw,55px)}.town-closing .closing-shade{background:linear-gradient(90deg,#0006,transparent 45%),linear-gradient(0deg,#0007,transparent 40%)}.town-music{margin-top:45px;padding-top:25px;border-top:1px solid #333;color:#aaa;font-size:20px;line-height:1.5;max-width:850px}.brief-sharpened .text-link{margin-right:35px}.brief-sharpened .text-link+.text-link{margin-left:0}
@media(max-width:800px){header{gap:20px;padding-left:24px;padding-right:24px}nav{gap:22px}.town-title{margin-top:45px}}
@media(max-width:640px){header{padding-left:16px;padding-right:16px;gap:12px}nav{gap:14px}.town-opening{padding-top:55px;padding-bottom:60px}.town-title h1{font-size:61px}.town-strategy{font-size:23px}.town-scene,.town-discovery{padding:50px 0}.town-scene-heading{margin-bottom:30px}.town-scene figcaption,.town-discovery figcaption{gap:15px;padding-top:22px}.town-scene figcaption p,.town-discovery figcaption p{font-size:21px}.town-closing .closing-copy{top:auto;bottom:auto;transform:none;max-width:none}.town-closing .closing-copy h2{font-size:40px}.town-music{font-size:19px}.brief-sharpened .text-link{margin-right:0}}
@media(max-width:520px){:root{--header:108px}header{display:grid;grid-template-columns:1fr auto;grid-template-rows:48px 46px;align-content:center;gap:0 20px}.brand{grid-column:1;grid-row:1}.index-toggle{grid-column:2;grid-row:1;justify-self:end}nav{grid-column:1/-1;grid-row:2;width:100%;height:46px;justify-content:space-between;margin:0;gap:20px}nav a[aria-current]:after{bottom:4px}nav a{font-size:13px}}

/* Idea 04: the whole ring, then the chosen keys. */
.keys-opening{min-height:72vh}.keys-opening h1{font-size:clamp(48px,6.2vw,92px)}.keys-opening .lede{max-width:860px}.keys-idea{min-height:55vh}.keys-idea h2{font-size:clamp(65px,8vw,120px)}.keys-story{min-height:0}.keys-story h2{font-size:clamp(46px,5.6vw,82px)}.keys-proof{margin-top:60px;padding-top:32px;border-top:1px solid #333;display:grid;grid-template-columns:1fr 1.25fr;gap:55px;align-items:center}.keys-proof h3{font-size:clamp(26px,3vw,40px);font-weight:400;line-height:1.2;letter-spacing:-.025em}.keys-proof p{font-size:22px;line-height:1.5;color:#bbb;font-weight:300;max-width:560px}.keys-closing .closing-copy{top:8%;bottom:auto;left:auto;right:var(--gutter);max-width:30%;transform:none}.keys-closing .closing-copy h2{font-size:clamp(38px,4.5vw,70px)}.keys-closing .closing-shade{background:linear-gradient(270deg,#0006,transparent 48%)}
@media(max-width:950px){nav{gap:20px}header{gap:22px}.brand span{display:none}}
@media(max-width:640px){.keys-opening{min-height:70vh}.keys-opening h1{font-size:47px}.keys-idea{min-height:48vh}.keys-idea h2{font-size:62px}.keys-proof{grid-template-columns:1fr;gap:22px;margin-top:42px}.keys-proof p{font-size:21px}.keys-closing .closing-copy{position:relative;top:auto;right:auto;bottom:auto;left:auto;max-width:none;transform:none}.keys-closing .closing-copy h2{font-size:40px}}
@media(max-width:520px){nav{gap:12px}nav a{font-size:12px}}

/* Idea 05: a film idea, four frames and one continuous voiceover. */
.history-opening{min-height:48vh;padding-top:85px;padding-bottom:70px}.history-opening h1{font-size:clamp(54px,7vw,100px)}.history-opening .lede{font-size:clamp(21px,2vw,28px);max-width:830px;margin-top:28px}.history-board{padding-top:25px}.history-board .storyboard-heading{margin-bottom:30px}.history-board .eyebrow{margin:0}.history-board .frame-photo{aspect-ratio:4/3;background:#0b0b0b}.history-board .frame-photo img{object-fit:contain}.history-board .board-card figcaption{margin-top:18px;gap:18px}.history-board .board-card figcaption p{margin:0;font-size:18px;line-height:1.45}.history-final-beat{max-width:900px;font-size:21px;line-height:1.5;color:#ccc;font-weight:300;margin:55px auto 0}.history-voice{position:relative;isolation:isolate;min-height:calc(100svh - var(--header));padding:70px var(--gutter) 110px;display:flex;align-items:center;overflow:hidden}.history-voice-image{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:center top;z-index:-2;filter:grayscale(1)}.history-voice-shade{position:absolute;inset:0;z-index:-1;background:linear-gradient(90deg,#000e 0%,#000c 52%,#0006 100%)}.history-voice-copy{max-width:1220px;width:100%;margin:auto}.history-voice .eyebrow{color:#ccc;margin-bottom:30px}.history-script{display:block;margin:0;max-width:720px}.history-script p{font-size:clamp(20px,2vw,28px);font-weight:400;line-height:1.5;letter-spacing:0;margin:0}.history-script p+p{margin-top:28px}.history-voice .windows-pro-lockup{margin-top:40px}
@media(max-width:1200px){.brand span{display:none}nav{gap:22px}header{gap:24px}}
@media(min-width:521px) and (max-width:760px){header{gap:14px;padding-left:16px;padding-right:16px}nav{gap:12px}nav a{font-size:12px}.brand img{width:100px}.index-toggle{font-size:0;gap:0}.index-toggle span{font-size:24px}}
@media(max-width:640px){.history-opening{min-height:0;padding-top:60px;padding-bottom:55px}.history-opening h1{font-size:54px}.history-board{padding-top:20px}.history-final-beat{font-size:19px;margin-top:40px}.history-voice{padding:55px 24px 110px}.history-voice-shade{background:#000b}.history-script p{font-size:21px;line-height:1.5}}
@media(max-width:520px){nav{gap:8px}nav a{font-size:11px}}
@media print{.history-voice{break-before:page;min-height:190mm}.history-script p{font-size:18pt}}

/* Idea 01: the final two frames share one row. */
.escape-opening{min-height:42vh;padding-top:85px;padding-bottom:65px}.escape-opening h1{font-size:clamp(64px,8vw,112px)}.escape-opening .lede{max-width:800px;font-size:clamp(23px,2.2vw,31px)}.escape-story{padding-bottom:80px;border-bottom:1px solid #262626}.escape-story img{display:block;width:100%;height:auto}.escape-wide{margin:0}.escape-pair{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:28px;max-width:1500px;margin:28px auto 0;padding:0 var(--gutter)}.escape-pair figure{margin:0}.escape-ending{min-height:70vh}.escape-last-beat{max-width:830px;font-size:clamp(23px,2.25vw,32px);line-height:1.45;font-weight:300;color:#ddd}.escape-signoff{display:flex;justify-content:space-between;align-items:end;gap:40px;margin-top:65px}.escape-signoff h2{font-weight:400;font-size:clamp(52px,6vw,88px)}.escape-signoff .windows-pro-lockup{margin:0 0 8px}.escape-product{margin-top:40px;font-size:16px;line-height:1.5;color:#aaa}
@media(max-width:640px){.escape-opening{min-height:0;padding-top:55px;padding-bottom:50px}.escape-opening h1{font-size:62px}.escape-pair{grid-template-columns:1fr;gap:24px;margin-top:24px}.escape-story{padding-bottom:50px}.escape-signoff{display:block;margin-top:45px}.escape-signoff .windows-pro-lockup{margin-top:30px}.escape-signoff h2{font-size:56px}}

.closing-pair{padding:55px var(--gutter) 90px}.closing-pair-grid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:28px;max-width:1500px;margin:auto}.closing-pair .closing-photo{margin:0;scroll-margin-top:calc(var(--header) + 25px)}.closing-pair .closing-copy{left:6%;max-width:38%}.closing-pair .closing-copy h2{font-size:clamp(21px,2.2vw,36px)}.closing-pair .windows-pro-lockup{margin-top:16px;gap:4px}.closing-pair .windows-pro-lockup>img{width:clamp(75px,8vw,120px)}.closing-pair .windows-pro-lockup>span{font-size:clamp(10px,1.08vw,16px)}
@media(max-width:640px){.closing-pair{padding:30px 24px 65px}.closing-pair-grid{grid-template-columns:1fr;gap:28px}.closing-pair .closing-photo{aspect-ratio:16/9}.closing-pair .closing-image{height:100%}.closing-pair .closing-shade{display:block}.closing-pair .closing-copy{position:absolute;top:50%;left:6%;right:auto;bottom:auto;max-width:38%;transform:translateY(-50%);padding:0}.closing-pair .closing-copy h2{font-size:clamp(20px,5vw,30px)}.closing-pair .windows-pro-lockup>img{width:90px}.closing-pair .windows-pro-lockup>span{font-size:12px}}