IDEA 01 / THE STRATEGY
Trust starts with
an understanding.
Clear rules give businesses confidence to put agents to work.
CHOREOGRAPHY REFERENCE
The handshake.
The rhythm and detail of a secret handshake.
Original reference ↗02 / THE HUMAN BENEFIT
Confidence to
hand over the work.
Give an agent meaningful work. Decide what it can access and do.
A defined job
A clear task.
Defined access
Only the access it needs.
Human authority
People set the terms.
IDEA 01 / A FILM IN 60 SECONDS
The secret
handshake.
A romantic song. A secret handshake.
People and their agents, perfectly in sync.
03 / THE CREATIVE CONNECTION
Every friendship
has its own code.
Both sides know the moves. There is trust, rhythm and personality.
With their agents, the feeling is the same: “We have an understanding.”
IDEA 01 / THE STORYBOARD
The film.
60 seconds. A romantic song. A ritual between friends.
The greetings
A romantic song plays. Across different workplaces, people trade elaborate handshakes with someone just outside the frame.
The reveal
The camera widens. A hand reaches out of a computer screen.
Their own code
Every pair has its own moves. Each agent has a distinct personality.
The last beat
The greetings build with the music. One final gesture lands on the beat. Everyone gets back to work.
Your agents.
Your rules.
Pro